Across the country, utilities are beginning to introduce innovative rate structures for residential energy consumers. These rate structures–from time-of-use rates to demand charges to real-time-pricing–all have a common goal: to incentivize customers to consume energy during times when the cost of generating electricity is cheap, and to disincentive energy consumption when the cost of generating electricity is high. As a result, understanding the ins and outs of a time-of-use rate can help you reduce your monthly cost of energy.

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