is solar worth it

Are solar panels worth it?

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Like any major investment, installing a solar system is a big decision! But, as the cost of solar continues to decline, this decision is becoming easier and easier: for most people, going solar now represents a smart long-term investment with substantial savings. However, before installing a solar panel system, you’ll want to make sure that you can take advantage of these benefits by first considering a few major factors. In this article, we’ll help you decide if solar panels are worth it for you.


Key takeaways


  • The amount you’ll save by going solar will vary based on factors including how much you pay for electricity, how much your installation costs, what rebates and incentives are available to you, and how you choose to finance your system.
  • Most property owners will see a return on investment of seven to eight years.
  • You can maximize your solar savings by collecting multiple quotes, checking out local installers, and comparing equipment options. 
  • Visit the EnergySage Marketplace today to see how much you can save.

How much will you save with solar?

The first question you’re probably wondering if you’re considering going solar is: how much money will you save? And for good reason! Afterall, solar is an investment so you’ll want to understand your payback period before making any decisions. Most property owners will break even on their solar investment in seven to eight years – but as you start exploring your solar options, there are a few key questions you should ask to approximate your personal return on investment:

How much do you pay for electricity?

Your current electricity bill is the largest factor in determining how much you’ll save by installing solar. You pay your utility company for every kilowatt-hour (kWh) of electricity you use, and your rate varies significantly depending on where you live. In some parts of the country, like the South, you can pay under 12 cents per kWh; in others, like the Northeast, you could pay 20 cents or more. When you go solar, you reduce or eliminate your monthly electricity bill, so the amount you pay for electricity substantially impacts your savings.

If you’re not sure where to start in determining your solar savings, try using our Solar Calculator. Our calculator incorporates local electricity rate data to provide you with a customized estimate of what you can expect to save, and just how quickly your investment will pay off.

How much will your solar installation cost?

There’s a lot that determines the cost of your solar panel system, so you’ll want to do a bit of research first. Some of the biggest factors that will impact your system’s cost – and ultimately how much you save – include: 

  • System size: the more electricity you consume, the bigger the system size you’ll need – and generally, a bigger system with more panels will cost more than a system with fewer panels. 
  • Equipment: while cheaper solar panels may feel like the easiest way to save on your solar system, oftentimes your long-term savings will be greater if you invest in high-quality equipment. 
  • Roof characteristics: if you have a south-facing single roof plane that slopes at a 30-degree angle, it’s ideal for solar! This doesn’t mean solar isn’t worth it if you don’t have a perfect solar roof, but your installation may be a bit more complex (and therefore cost more) and your sun exposure might be less direct (meaning potentially less savings). 
  • Labor: solar installers can vary substantially in price, even if they’re installing the same equipment. Different installers vary in their labor warranties and skill levels, which is why it’s important to find pre-vetted, high-quality installers, like you can on the EnergySage Marketplace.
  • Location: solar prices differ from state-to-state – generally, you’ll see a lower price per Watt ($/W) in warm states and a higher $/W in cold states, but you may need a larger system size in a warm state. Other important factors that impact your solar savings and vary by location are rebates and incentives, which we’ll cover next.

Are solar panels worth it if you’re not in the sunny Southwest?


Solar loves the sun, but you don’t have to live in the sunny Southwest to achieve solar savings! In fact, solar systems can sometimes cost more in these areas because you need a larger system to cover your electricity needs due to air conditioning. Some of the states with the most installed solar in the country (including New York, New Jersey, and Massachusetts) are in the Northeast – even though they’re more famous for their cold snowy winters than their sunny summer days! These areas often have higher electricity costs and better local incentives than other states, leading to greater savings down the line.

What rebates and incentives are available? 

Rebates and incentives significantly reduce your cost of solar and can actually put money into your pocket each month, translating to substantial long-term savings. The best solar incentive is the investment tax credit (ITC), which allows you to deduct 26 percent of your solar installation cost from your federal taxes – there’s no cap on its value, but your individual tax liability will determine whether you’re able to take full advantage of this incentive. 

Depending on where you live, you may also qualify for other various incentives that help you save more: in addition to the ITC, local incentives like state tax credits, cash rebates, solar renewable energy certificates (SRECs), and performance-based incentives (PBIs) can increase your solar savings up to 50 percent!

What about net metering?


Net metering is one of the most important solar policies and incentives in the residential solar industry. Essentially, it allows you to store any excess energy produced by your solar system in the electrical grid for use at a later time. With net metering, you won’t receive a monthly payment: instead, you will receive utility bill credits for the electricity produced by your solar panels. It’s important to note that not all states offer net metering, so you’ll want to check out the Database of State Incentives for Renewables and Efficiency (DSIRE®), which tracks net metering and other policies.

How will you pay for your solar system?

Whether you choose to buy or lease your solar panels will have a major impact on your savings. If you have enough to make a cash purchase, you’ll save more than with any other option – but even with a zero-down solar loan, your savings could still be in the tens of thousands. While solar leases and power purchase agreements (PPAs) require no money down and promise a maintenance-free option, they come with a trade-off: your total savings will typically be just 10 to 30 percent of your utility electricity bill.

How does this play out in the real world? Check out the EnergySage Solar Calculator to see how your long-term savings will differ depending on whether you choose a cash purchase, a solar loan, or a solar lease – or community solar, if that’s something you’re considering!

How can you maximize your solar savings?

So, most likely you’ll save money by going solar – but how can you maximize those savings? We have a few tips to help you get the most out of your solar system:

Get multiple quotes

As with any big ticket purchase, shopping for solar requires a lot of research and consideration, including a thorough review of companies in your area. By comparing multiple solar quotes, you will get increased competition for your business and transparency, which will ultimately mean a higher quality installation at the right price. 

Data from the EnergySage Marketplace shows that when you receive multiple solar quotes through EnergySage, you’ll save 15 to 25 percent on the cost of solar compared to going solar outside of EnergySage. A 2017 report by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) backs up our findings: when consumers compare as many solar options as possible, they typically avoid paying inflated prices.

Check out smaller installers

These inflated solar prices often come from some of the larger solar installers in the industry – so it’s important to consider all of their solar options, not just the installers large enough to pay for the most advertising. The same 2017 NREL report referenced above found that quotes from large installers were typically 10 percent higher than those from mid- and small-sized installers. If you receive quotes from some of the bigger companies in the industry, just be sure to compare them with quotes from local installers so you don’t overpay for solar. 

Compare equipment options

Getting multiple solar quotes will also allow you to compare the equipment offered by each of those installers. There are many variables to consider when seeking out the best solar panels on the market. While certain panels will have higher efficiency ratings than others, investing in top-of-the-line solar equipment doesn’t always result in higher savings. The only way to find the best system for your property is to evaluate quotes with varying equipment and financing offers.

To compare the equipment options offered by EnergySage installers, make sure to visit our Buyer’s Guide

Start your solar journey today with EnergySage

If you’ve decided that solar is worth it for you, check out the EnergySage Marketplace to maximize your savings! You’ll receive up to seven quotes from our network of pre-vetted solar installers, which will allow you to compare installers and equipment. If you’re still not convinced or are unable to install solar on your property, you can also take advantage of solar savings by joining a community solar farm on the EnergySage Community Solar Marketplace.


This article was adapted from a post that originally appeared on Mother Earth News.

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About Emily Walker

Emily is the Content Manager & Research Analyst at EnergySage, where she enjoys making energy fun and easy to learn about! She has a background in environmental consulting and has degrees in Environmental Science and Biology from Colby College. Outside of work, Emily is pursuing a Master of Science from Johns Hopkins University in Environmental Science and Policy. She also loves hiking, tending to her collection of houseplants, and trying out new restaurants and breweries whenever possible.

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